branding | web design
High Street Counseling
The Challenge:
High Street Counseling approached us with a clear and focused mission: helping people move through the stuck places they experience in relationships. As psychotherapists in private practice, they needed a brand identity and digital presence that could communicate their specialized expertise while feeling approachable and accessible to individuals navigating relationship challenges.
The Vision:
"We are psychotherapists in private practice who are passionate about helping people move through the stuck places they experience in relationships. Whether you are feeling stuck in your relationship to yourself, or to an important relationship, we can help."
This straightforward yet profound mission required a brand that could speak to the complexity of relationship work while maintaining clarity and hope.
BRANDING
The Approach:
Brand Identity Development: We created a visual identity that reflects both the stability and movement inherent in their therapeutic approach. The brand needed to convey:
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Professional expertise in relationship therapy
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Movement and progress through "stuck places"
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Warmth and accessibility despite complex subject matter
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Trust and confidentiality for sensitive relationship work
Custom Website Design: The website was designed as a welcoming space where visitors could explore their services without pressure, understanding that seeking relationship help requires vulnerability. Every element was crafted to reduce barriers and create a sense of safety for potential clients taking the first step toward getting unstuck.
The Result:
A refined brand ecosystem that positions High Street Counseling as trusted specialists in relationship therapy. The visual identity and website work together to communicate their core promise: that being stuck in relationships isn't permanent, and with the right support, movement and healing are possible.
Services Delivered:
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Complete brand identity system
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Logo design and brand guidelines
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Custom website design and development
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Client intake optimization
WEBSITE
The Impact:
The new brand identity and website have established High Street Counseling as a go-to resource for individuals and couples seeking to move through relationship challenges. The clear, professional design attracts clients who are ready to do the important work of getting unstuck, while the approachable visual language helps reduce the stigma often associated with seeking relationship help. The brand successfully communicates both their specialized expertise and their genuine passion for helping people create healthier, more fulfilling connections.